Email : dayee.leung@gmail.com

Location : Emeryville, California, USA

SPECIALTIES

Branding

Typography

Print + Packaging

UI/UX Design

TECHNICAL SKILLS

Adobe PS, AI, ID, DW

Cross-Platform

HTML & CSS LESS and SASS

Bootstrap

Mac & PC

Mandarin Chinese (Conversational)

Microsoft Office

ACTIVITIES

AIGA SF member since 2009

Teaching Assistant for 5 design studios

Glass blowing

EXHIBITS

Design by Design 2010 at UC Davis

Piece: Samsung Propel Package Redesign

Design by Design 2011 at UC Davis

Piece: Power of Paper

New Generation Student Showcase 2011 at San Francisco deYoung Museum

Piece: “Go Vegetarian” Campaign

EDUCATION

University of California, Davis – Sept 2011

B.A. in Design – Visual Communication

Employment

Head of Design

at EverCharge

Oct 2015 - Present

Creating the company's visual brand and implementing it across multiple products, collateral, and web experience.

Visual & Product Designer

at Clover Network Inc

Aug 2013 – Oct 2015

Clover is a point-of-sale product encompassing both physical and digital experiences. I was responsible for building and maintaining a consistent visual identity across all company branded products. Within my 2 years, I was a part of 9 Clover products: Clover Station, Clover Mobile, Clover Mobile Printer, Clover Mobile Dock, Clover Mini, Merchant Keypad, and 3 ADA PIN Shields. My projects included:

  • Branding: Establishing company’s visual feel by creating branding guidelines, color palettes, typography patterns, icon/illustration style, and preserving overall consistency. Multiple platforms under consideration: print, hardware, web, and mobile.
  • Print, Packaging, and Hardware: Contributed on all devices: Clover Station, Clover Mobile, Clover Mobile Printer, Clover Mobile Dock, Clover Mini, Merchant Keypad, and ADA PIN Shields.
    Involved in hardware builds by providing all designs for printed setup/feature guides and device packaging. User guide content and illustrations were structured with international distribution in mind (culture-neutral iconography, common units, etc). Inspected and approved quality samples for final print production and determine QC criteria.
  • Web: Designed and implemented current CSS LESS framework for efficiency and scalability. Reviewed and approved code going into production.
  • Android: Constructed overall visual theme for existing and new Clover Android apps. Contributed to refining updated UI/UX patterns, based on research of common Android practices.
  • Other: Company business cards, promotional material for tech/recruiting events, co-branding material with parent company First Data, company t-shirts for team milestones and hackathons, company swag/giveaways.

Visual Designer

at Apple

Nov 2012 – May 2013

Designed in the Developer Publications group at Apple. Worked with a team on new UI/UX design of developer library publications. New design is applied to the iOS 7 (and up) Human Interface Guidelines in the iOS Developer Library. Contracted through Expert Support Inc.

Junior Designer

at PaperSky Design

Jan 2012 – Jan 2013

Projects: email blasts, marketing collateral, competitor research, web design, t-shirts, & building interiors (paint colors, wall graphics).

Design Director

at Conference & Event Services at UC Davis

Jun 2010 – Nov 2011

Oversaw the other designer to meet project deadlines & UC Davis identity standards. Saw tangible projects through print production and saw screen projects through digital development. Office staff & UC Davis Chancellor brought materials to national trade shows.

Graphics Assistant

at Department of Campus Recreation at UC Davis

Jun 2008 – Jul 2010

Communicated with Marketing in creating products branded with the Campus Rec style guide, while using a proofing process to meet deadlines. Assisted in the creation process of quarterly Recreation Guide.

Organization

President

of PIXEL Graphic Design Club (AIGA Student Club)

Jun 2009 – Aug 2011 \ UC Davis, CA

Directed a group of 6 other officers. Held informational meetings. Budgeted & scheduled annual events, such as Alumni Day, Design Studio Tours, & Portfolio Informative Series. Hosted networking opportunities for fellow designers by collaborating with American Society of Interior Designers (ASID) & Runway Designers Club on campus.

Favorite...

Colors

95% black, 15% black, or coral

Actors

Vin Diesel, Bruce Willis, Dwayne Johnson

Athletes

Georges St. Pierre, Fedor Emelianenko

Movie Genre

Cheesy + predictable action films

Fashion Accessories

Nail polish + rings

Pastimes

Cooking/Baking experiments, TV shows

Obsession

Finding the perfect chocolate cake/mousse