Much of today's packaging is excessive. After we open a package, we rarely think twice about it, unless it is interesting. Many are made from environmentally toxic materials, which harm the environment when wasted.
Questions I considered regarding the sustainability of this packaging: Why does someone need this? How can I improve this? I wanted the user to be attracted to the packaging enough that they would keep it and use it for their own. To introduce the idea of reusability to the user, I put a GO GREEN tag on the back of the packaging label. As a part of the campaign for sustainability, Samsung would have a special page on their website for people to post images of the way they reused their box.